Bluehost is down. The web hosting company started experiencing technical problems last night, following some botched maintenance. Thousands of sites are down with it and Twitter is ablaze with bloggers from all corners of the world moaning about the outage and threatening to dump Bluehost for good.
This is not the only issue irking customers. Despite the fact that the outage has been going on for hours, the company is struggling to communicate with hordes of dissatisfied clients. More than seven hours ago Bluehost tweeted that there was an “unexpected issue” while performing maintenance, promising to fix the problem. The issue has not been resolved and Bluehost is stuck repeating the exact same things for hours, quickly turning into the joke of the day on Twitter.
Hundreds of new tweets are appearing by the minute and customers are poking fun at Bluehost’s PR damage control team, which keeps repeating that the “issue” is being resolved, that a “solution is being implemented” and that the sites will be back up momentarily. We looked up momentarily in the dictionary, and we’re not sure Bluehost spinners know what it means.
The direct cost of the outage is huge. With thousands of clients complaining about lost revenue, it is safe to assume that millions are lost by the hour. Even when the “issue”, which is a euphemism for “cock-up of epic proportions” is resolved, there will be many customers upset that this happened. The damage to Bluehost’s already shaken reputation will be a lot harder to fix.
Shared hosting giant BlueHost announced this morning that they were experiencing “networking issues” that were affecting a good portion of their client base.
An hour later, BlueHost officially addressed the issue via Twitter and said that the company ran into networking issues during an upgrade the night before and the issues were still persisting into the morning.